Building a curriculum-aligned educational video library from scratch is slow, expensive, and easy to get wrong. A single Key Stage 2 maths sequence needs a qualified educator to script it, a production team to shoot and animate it, and a curriculum specialist to check it against the correct National Curriculum objectives for the right year group. Most EdTech companies, courseware developers, and content platforms don’t have that pipeline in-house, and building one from scratch can take years and a production budget most product roadmaps can’t absorb.
LearningMole has already built that pipeline. Founded by Michelle Connolly, a former primary school teacher with over 15 years of classroom experience, LearningMole produces curriculum-aligned video content for UK primary education across maths, English, phonics, science, history, geography, and more. That library, built over years of production against the UK National Curriculum, is now available to license for use in third-party products: learning management systems, courseware platforms, mobile learning apps, content aggregators, and AI-assisted tutoring tools that need grounded, curriculum-accurate video to sit behind their product experiences.
This page outlines what’s available, how licensing works, the terms and integration options available, and how to get in touch with the LearningMole team about a specific catalogue, product, or use case. Whether you’re evaluating video suppliers for a new courseware build, filling curriculum gaps in an existing platform, or sourcing grounded content for an AI tutor, the sections below cover the practical details you’ll need before an enquiry call.
Licensing existing video content solves a problem that in-house production usually can’t solve fast enough: getting curriculum-accurate material live in a product within weeks rather than years. LearningMole’s content already exists, is mapped to UK National Curriculum objectives, and is produced to a consistent quality and format standard, removing the single biggest bottleneck most EdTech teams face when scaling content coverage.
Building an internal production team means hiring or contracting qualified educators to write scripts, video producers to shoot and edit, and curriculum specialists to verify that every objective aligns with the correct key stage. Even with that team assembled, a single subject area at reasonable depth, phonics phases, times tables across year groups, or KS2 science topics, can take a year or more to produce properly. Licensing gives product teams a shortcut to depth and breadth without permanently incurring that production overhead in-house.
The content also includes documented provenance. Every video is created by a team working directly from UK National Curriculum objectives, reviewed for curriculum accuracy, and produced with a former primary teacher’s classroom experience shaping the pedagogical approach rather than a generic scriptwriting process.
For platforms serving UK schools, parents, or export markets that use the UK curriculum as a reference point, that provenance matters for compliance conversations with schools, multi-academy trusts, and international curriculum bodies.
Educational video licensing serves a specific set of buyers, and the right licence structure depends heavily on how the content will actually be used inside your product. The categories below cover the most common integration patterns that LearningMole supports today.
Learning management systems and school platforms. LMS providers serving primary schools need curriculum-aligned video content to fit within existing course structures, whether that’s a dedicated maths module, a phonics scheme, or general topic-based learning. LearningMole’s videos map to specific National Curriculum objectives and year groups, which makes them straightforward to slot into existing course taxonomies rather than requiring a school-facing product team to build curriculum mapping from scratch.
Courseware developers and publishers. Companies building structured courseware, whether for direct school sale, parent subscription products, or homeschool curricula, need consistent video content across a full subject or key stage rather than isolated clips. LearningMole’s maths teaching resources and KS2 maths resources collections, for example, cover progression across multiple year groups, which suits courseware that needs a full sequence rather than one-off topic videos.
Learning apps and mobile products. Apps built for independent or parent-supported home learning need short, self-contained videos that can provide context without a teacher present. LearningMole’s format, built around clear explanations and visual demonstrations rather than classroom-dependent delivery, tends to translate well into app environments where a child or parent is working through content alone.
Content aggregators and video licensing marketplaces. Platforms that license educational video at scale across multiple suppliers, packaging catalogues for schools, districts, or international markets, can add LearningMole’s UK-curriculum-mapped content as a distinct catalogue within a broader offering. This is a common model in the wider EdTech licensing market, and LearningMole’s metadata (subject, year group, curriculum objective, run time) is structured to slot into aggregator taxonomies without significant remapping work.
AI tutoring and generative learning tools. AI-assisted tutoring products increasingly need grounded, factually accurate source content to reference, summarise, or build interactive experiences around, rather than relying solely on model-generated explanations that can drift from a specific national curriculum. Licensed video (and associated transcripts, where included in the licence) gives AI tutoring products a verified, curriculum-accurate grounding layer for UK primary subjects.
LearningMole’s library spans the core UK primary curriculum with particular depth in maths, phonics and early reading, and science. The table below gives an indicative view of the main content categories available for licensing; exact volumes for a specific licence should be confirmed against the current catalogue at the enquiry stage, since new content is added on an ongoing basis.
| Content Category | Example Coverage | Curriculum Stage |
|---|---|---|
| Maths | Times tables, fractions, place value, maths teaching resources, KS2 maths | EYFS to KS2 |
| Phonics and early reading | Phases 1 to 6, letter sounds and formation, online phonics resources, alphabet learning | EYFS and KS1 |
| Science | Forces, materials, living things, human body systems, and science investigations | KS1 and KS2 |
| English and literacy | Reading comprehension, early literacy, EYFS literacy activities | EYFS to KS2 |
| History and geography | Ancient civilisations, world places, historical figures | KS1 and KS2 |
| General knowledge and facts | Animals, space, world places, children’s factual content | EYFS to KS2 |
Across the full library, LearningMole’s stated resource base is 3,300+ free resources and 800+ curriculum-aligned educational videos, though exact current figures should be confirmed against the live catalogue before they’re quoted in any licensing agreement or partner-facing material (see the editorial note on this in the notes appended to this document). Run times vary by topic and age group, with most primary-facing videos designed to sit within a single lesson segment rather than requiring extended, uninterrupted attention.
Curriculum alignment is checked against UK National Curriculum objectives before content is produced, not retrofitted afterwards, which is the difference between a video that happens to be educational and a video that’s built to teach a specific, named objective. Every piece of content in the licensable library is mapped to a subject, key stage or year group, and a specific curriculum reference point, so licensees can filter and integrate content against their own course structures with confidence in what each video actually covers.
Quality control runs on two tracks: educational accuracy and production standard. Educational accuracy is checked by the LearningMole content team against current UK National Curriculum documentation, since curriculum requirements do shift between review cycles and licensed content needs to reflect the version currently taught in schools. The production standard covers clarity of narration, appropriate pacing for the target age group, visual demonstrations of concepts rather than talking-head delivery alone, and consistent audio and video quality across the catalogue.
“When another platform licenses one of our videos, it’s still teaching under our name in spirit, even if a child never sees the LearningMole brand on screen,” says Michelle Connolly, Founder of LearningMole and former teacher with over 15 years of classroom experience. “That’s why every video goes through the same curriculum check, whether it ends up on our own site or inside somebody else’s product. The standard doesn’t change depending on who’s showing it.”
For platforms serving schools directly, this matters beyond general content quality. Schools and multi-academy trusts increasingly ask EdTech suppliers to demonstrate curriculum provenance as part of procurement, and licensed content with clear, documented curriculum mapping gives platforms a straightforward answer to that question rather than a generic claim of educational value.
LearningMole offers several licensing structures based on how the content will be used, how many end users will access it, and whether it needs to be embedded in a product permanently or for a defined term. The table below gives an indicative overview; exact terms, pricing, and territory scope are confirmed during the enquiry process based on the specific use case.
| Licence Type | Best Suited To | Content Access | Typical Term |
|---|---|---|---|
| Single-platform licence | LMS or courseware integrating a defined content set into one product | Selected categories or full catalogue | Annual, renewable |
| Multi-platform / enterprise licence | Publishers or aggregators distributing across multiple products or brands | Full catalogue with expanded usage rights | Annual or multi-year |
| API access licence | Products pulling content dynamically via integration rather than static embedding | Full catalogue via API | Annual, usage-tiered |
| Territory-limited licence | Platforms serving a specific country or region only | Selected categories or full catalogue | Annual, renewable |
| Trial/pilot licence | Platforms evaluating fit before committing to a full agreement | Limited content sample | Fixed short-term |
Attribution requirements, sub-licensing rights, and permitted modifications (such as re-encoding for a specific player or adding platform-specific captions) vary by licence type and are set out in the licensing agreement rather than a single fixed policy across all tiers. Platforms with a specific compliance requirement, for example, needing to show curriculum-reference metadata alongside embedded video for school-facing procurement purposes, should raise this during the enquiry stage so it can be reflected in the agreement.
Technical integration is handled in whichever way fits a licensee’s existing product architecture, rather than requiring platforms to rebuild their content delivery approach around a single fixed method.
API access. For products that need to pull content dynamically, filter by curriculum objective, or keep a content library in sync without manual updates, API access allows programmatic retrieval of video assets and associated metadata (subject, key stage, curriculum reference, run time, transcript, where available). This suits courseware platforms and aggregators managing large, frequently updated catalogues.
Embed integration. For platforms that want to display licensed video within their own interface without hosting the file directly, embed integration keeps video delivery and hosting with LearningMole while allowing the licensee’s product to control the surrounding context, navigation, and presentation. This is typically the fastest integration route for platforms wanting content to be live quickly.
Direct MP4 download. For products that need to host video directly, whether for offline access, custom player requirements, or specific compliance reasons around data residency, licensed content can be supplied as direct MP4 downloads under the terms of the relevant licence agreement. This option typically comes with clearer requirements around version control, since licensees hosting content directly are responsible for updating their copy if LearningMole revises a video for curriculum accuracy.
Each integration option can be combined with a specific licence type from the table above; a single-platform licence, for example, can be delivered via embed or direct download, depending on the needs of a given product.
Getting from initial enquiry to live content in a product typically follows a consistent path, though the timeline depends on catalogue scope and integration complexity.
Enquiry and scoping. The process starts with an enquiry setting out the product, target audience, subject or curriculum areas of interest, and the preferred integration method. This lets the LearningMole team confirm content availability and suggest the licence structure that fits the use case, rather than starting from a generic proposal.
Sample review. Most licensees review a sample of relevant content against their own curriculum mapping or product requirements before committing to terms. This is a normal part of due diligence for any content licensing decision and is built into the standard process rather than treated as an exception.
Terms and agreement. Licence type, territory, term length, and integration method are confirmed in a formal agreement covering usage rights, attribution requirements, and any modification permissions specific to the licensee’s product.
Technical integration. Depending on the option chosen, integration involves setting up API credentials, implementing embed code, or transferring files for direct download. LearningMole’s content metadata is consistently structured across the catalogue, reducing the mapping work required on the licensee’s side.
Ongoing management. Licensed content relationships typically involve periodic catalogue updates as new content is produced and existing content is revised for curriculum accuracy, with update notifications handled in accordance with the terms of the specific licence.
Platforms interested in licensing LearningMole’s educational video content for an LMS, courseware product, learning app, content aggregation service, or AI tutoring tool can get in touch with the LearningMole licensing team to discuss catalogue scope, licence structure, and integration options for their specific use case. Enquiries should include the target product, audience, and subject areas of interest so the team can respond with relevant content availability and terms.
LearningMole’s licensable library covers UK primary curriculum subjects including maths, phonics and early reading, science, English literacy, history, and geography, spanning EYFS through KS2. Exact category availability for a specific licence is confirmed at the enquiry stage against the current catalogue.
Yes. Content is mapped to UK National Curriculum objectives by subject, key stage, and year group. Platforms serving international markets that use the UK curriculum as a reference point, or that need UK-aligned content alongside other curricula, should confirm coverage details during scoping.
Yes. API access is available for products that need to pull content dynamically, filter by curriculum metadata, or keep a licensed catalogue synced automatically. This is one of three standard integration options alongside embed and direct MP4 download.
Yes. A trial or pilot licence covering a limited content sample is available for platforms evaluating fit before committing to a full single-platform or enterprise agreement.
Pricing depends on licence type, catalogue scope, integration method, and expected usage volume, and is confirmed during the enquiry and scoping stage rather than published as a single fixed rate. Enterprise and API-tiered licences are priced differently to a single-platform embed licence.
Some modification is permitted depending on the licence type, for example, re-encoding for a specific player or adding platform-specific captions. Modification rights are set out in the licensing agreement and should be raised during scoping if a specific technical requirement applies.
Yes. Licensed video and, where included in the agreement, associated transcripts can provide grounded, curriculum-accurate source content for AI-assisted tutoring tools that need verified material to reference rather than relying solely on generated explanations.
Timelines depend on licence complexity and integration method. Embed integration for a defined content set is typically the fastest route to live content, while API integration and enterprise-scale agreements involving legal review usually take longer.
Educational video licensing solves a problem most EdTech and courseware teams face at some point: the gap between wanting broad, curriculum-accurate video coverage and having the internal production capacity to build it. LearningMole’s library, built over years against UK National Curriculum objectives and shaped by a former primary teacher’s classroom experience, gives platforms a route to that coverage without carrying a full production team in-house.
The right licence structure depends entirely on how content will be used, whether that’s a single-platform embed for a defined subject area, API access for a large, frequently updated aggregator catalogue, or a territory-specific agreement for a product serving one market. Working through licence type, integration method, and content scope early in the conversation makes for a smoother path from enquiry to live content than starting with a generic request.
Platforms evaluating video content suppliers for a new build, a curriculum gap in an existing product, or a grounding layer for an AI tutoring tool are welcome to contact the LearningMole licensing team to discuss specific requirements. The team can discuss catalogue availability, suggest the licence type that best fits a particular use case, and outline realistic timelines for getting content live.
Want full access to LearningMole’s library of our videos, quizzes, and printable resources? See our subscription plans to unlock everything KS1 and KS2 teachers need for primary education.
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